Priced to Sell means
- Pricing with room for negotiation
No seller wants to feel they left money on the table, and no buyer wants to overpay. Your price should give both parties room to maneuver, but if it is too high, you risk being perceived as unrealistic, and buyers will pass over your home.
- Pricing for visibility
Most buyers tell their agent they want a 3 bedroom home in a certain neighborhood under $500K (or some other dollar amount). Their real estate agent may then set up an automated buyer search in their local database for properties under $500K. But if a home is listed at $510K, that buyer will miss it. So, if your list price is higher out of the gates, you may miss a segment of buyers.
- Pricing for Profit
Research shows that overpricing your home and then dropping the price several times while it languishes on the market usually leads to selling it at a much lower price than what you originally should have asked for it.
Buyers will find objections to any home, as none is perfect, but use my tool and discover how quickly objections disappear when the price is compelling.